• 'Bridesmaids' takes title of most-watched VOD release of all time

    'Bridesmaids' takes title of most-watched VOD release of all time

    Michelle Clancy ©RapidTVNews | 10-02-2012
    Universal Studios' raunchy hit comedy Bridesmaids has ridden its unique mix of laughs and cringes to become the most popular VOD release of all time.

    It has brought in more than $24 million in VOD revenue since it hit cable systems last October, with 4.8 million rentals according to Rentrak's OnDemand Essentials report. It's run is scheduled to sunset on 29 February.
    Meanwhile, Internet VOD, pay-per-view, hotel viewings and electronic sell-through transactions have added to the on-demand total, for a gross of $40 million domestically on the back of 7 million orders.
    According to Universal, it has also generated more than $100 million in Blu-ray and DVD sales in the U.S. And, the home entertainment success comes after notable box-office winnings. The film garnered $169 million at home (and $287 million in worldwide box office) in revenue during its theatrical run.
    As if that weren't enough, Bridesmaids has also been critically acclaimed, recognised as an American Film Institute Top Ten Films of 2011. Oscar has also come calling, with an Academy Award nominations for Annie Mumulo as Best Supporting Actress and for Kristen Wiig in the Original Screenplay category.