Early renewal for Sky Football League contract
The Football League and Sky Sports have extended their broadcast agreement for a further three years to 2018.
At the same time Sky Bet has become the title sponsor of The Football League.
In the increasingly tight UK sports rights market, the early renewal gives Sky an additional 37 live games per season.
From 2015/2016, a total of 148 live games will be shown each season from the Sky Bet Football League, Capital One Cup and Johnstone’s Paint Trophy. Coverage will be across the League’s three divisions and feature all 72 clubs.
112 matches will come from the Football League. together with the end of season playoffs and 15 matches from the Capital One Cup.
Football League chairman Greg Clarke said: “The Football League is focused on delivering financial sustainability to our member clubs and this agreement will help us achieve that aim. Already we are delivering careful management of costs through our Financial Fair Play regulations and now we can add increased revenues to our clubs.They will be delighted by this news and the financial certainty it brings for the next 5 years.”
This season Sky will give a regular 12.15 Saturday start time for Football League matches, neatly clashing with the weekly Premier League match held by rival BT Sport.