• Sky Italia: Court must decide on pay-TV ad cap

    Sky Italia: Court must decide on pay-TV ad cap

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    Sky Italia has said that under the law it is the Lazio court that will have to decide whether the current advertising limit for pay-TV operators is valid.

    The European Court of Justice has said that making a distinction between pay and free-to-air broadcasts is not necessarily a violation of European law.
    “It is for the national court to decide whether it is legitimate to have a lower ceiling on pay-TV operator and Sky is confident that the court in Lazio will welcome our reasoning,” the broadcaster said.


    The Court of Justice, despite having said the differentiation is not unlawful, regards it as a matter for national courts to decide whether the current rules constitute a restriction on the freedom to