Serbian broadcaster eyes Slovenia

By Chris Dziadul
October 7, 2009 09.29 UK

The leading Serbian commercial broadcaster Pink International Company plans to enter the Slovenian market in 2010.

According to Satkurier, Pink’s owner Zeljko Mitrovic has allocated €10 million towards the launch of a new channel named Pink.Si. It is likely to be entertainment-based and distributed by SBB’s DTH platform Total TV, located at the 16 degrees East position.

Pink International Company has already established a Slovenian subsidiary and recently applied for a licence to operate a digital TV service in the country.