KidsCo signs territory deals
By Robert Briel
October 9, 2009 11.19 UK
Mipcom 2009 – Cannes. KidsCo, the international children’s channel, has announced a host of new deals.
Territory deals with Australian pay-TV operators Foxtel and Austar, Indian channel NDTV Imagine, leading Maldives pay-TV provider MediaNet, and Indonesia’s largest cable-TV operator Indovision will see the company moving further into key regions.
Indovision will launch KidsCo in November 2009, reaching families across Indonesia and adding to the appeal of the pay-TV operator. In addition, NDTV has been announced as the representative for KidsCo in India and will be working with the channel as it negotiates with platforms across the sub-continent.
Paul Robinson, managing director at KidsCo, commented: “Launching into Australia is a defining moment in KidsCo’s history. It is testimony to our approach of building a family friendly kids channel which shows quality content that is trusted by parents and enjoyed by kids. Indovision is another great milestone in KidsCo’s evolution and we see great the potential of taking KidsCo to India with our partners at NDTV.”