Video International eyes expansion

By Chris Dziadul
October 12, 2009 07.57 UK

Video International (VG) may be about to further strengthen its position in the Russian TV advertising sales market.

Kommersant reports that the company, which already accounts for 60% of the market and includes Channel One, VGTRK and Prof Media among its clients, is engaged in talks with the National Media Group (NMG) and could add RTL-backed Ren TV and St Petersburg Channel Five to its portfolio.

It adds, however, that the Federal Antimonopoly Service (FAS) could launch an investigation into any possible deal.

VG also has a presence in other ad sectors in Russia and accounts for around 34% of total ad sales.

However, it has still to renew its contract with Channel One, which is the leading player in the TV industry, claiming a share of at least 22% of all TV ad budgets.