Freeview NZ boosted by Prime
Rose Major

New Zealandís Freeview platform added just over 35,000 homes in the third quarter, with sales reaching a total of 291,853 units by the end of September. And the high-definition, digital-terrestrial version of the platform, Freeview HD, took the lionís share of additions.

Freeview HD rose from 87,720 homes at the end of June to 2009 to 113,936, up by over 25,000. Freeview satellite rose from 167,328 to 177,917, growth of just over 10,000. Total growth of over 35,000 was up from the previous quarterís 28,000.

General manager Sam Irvine said the launch of News Corp/Sky New Zealand-backed free-to-air channel Prime on the platform was a contributing factor to the growth in sales.

He said: "Retailers around the country continue to provide us with feedback that Kiwis are really attracted to the sort of priceless entertainment that Freeview provides, that is a one-off cost and no monthly subscription. With all of that in mind, our continued growth prospects look very positive."