Hail To The Chief: Golf Channel Drives Presidential Ratings
Network Notches Cable's Best Mark With Biennial Presidents Cup Competition
Mike Reynolds 10/13/2009 12:55:48 PM

Golf Channel came out swinging with its first-ever telecast of The Presidents Cup, delivering cable's most-watched coverage ever for the biennial event.

Golf averated a 1.3 household rating for 11 hours of live coverge on Oct. 8 and Oct. 9, according to Nielsen data, garnering 1.2 million watchers last Thursday and 1.4 million on Friday.

The event, in which the U.S. team topped the international squad, also helped the Comcast-owned network set records for its best total day rating ever during a fourth quarter, according to Golf officials.