Opera Software joins HbbTV initiative

Norwegian firm Opera Software has joined the cross-industry consortium that is leading the Hybrid Broadcast Broadband TV (HbbTV) initiative, which aims to harmonise the broadcast and broadband delivery of news, information and entertainment to the end consumer through set-top boxes and connected TVs.

Opera Software's support of the initiative is expected to create a seamless, premium experience for end-users, with the simplicity of single remote control access to the entire range of TV services available. Through its support of HbbTV, Opera aims to help increase the amount of new, unique and interoperable servicesthat broadcasters, online providers and manufacturers can offer the viewing public.

“Opera Devices SDK, the foundation of the Opera for Connected TVs platform, is a long-time, leading enabler of Web-based middleware, so it is natural for us to get involved at the core of the HbbTV initiative, helping to shape these new broadcast/broadband services,” said Christen Krogh, Chief Development Officer at Opera Software. “It is our shared goal, through the HbbTV initiative, to aid the creation of a solid and effective technology and market structure where the amount of viable content is on a par with the ever-growing capabilities of today’s advanced TVs and set-top boxes.”

Other members of the consortium include European broadcasters Canal+. France Televisions and TF1; German research institute Institut für Rundfunktechnik; satellite operator SES Astra; and software and media solutions providers ANT and OpenTV. The new HbbTV specification is based on elements of existing standards and Web technologies, including OIPF (Open IPTV Forum), CEA, DVB and W3C.