ATV Jordan traffics BTS Enterprise

Thursday, 15 October 2009

Amman-headquartered ATV Jordan has chosen Broadcast Traffic Systems (BTS) Enterprise scheduling and sales management system to manage the playout of programmes and ensure placement and transmission of ads and interstitials.

"We had seen BTS Enterprise in operation and were greatly impressed by its browser-based user interface and its ability to function seamlessly with our Pebble Beach automation system," said ATV Jordan Director of Engineering, Hussein Saraireh. "The advanced automation gateway in Enterprise automatically keeps the traffic database synchronised with the automation. Enterprise ensures that our schedulers have accurate timing information of items to be broadcast. Schedulers can also use their desktop PC browsers to view clips from the scheduling screens."

Replacing an earlier scheduling device, Enterprise is said to be easier to operate and boasts tight integration with the technical infrastructure at the broadcaster.

"Enterprise is a modular system offering all the features needed to manage traffic scheduling and advertising sales," explains Craig Buckland, Technical Director at BTS. "Running on an open platform, it is configurable to match any size of broadcast operation and provides multi-channel transmission as well as multi-currency transactions." Enterprise also includes asset-management routines such as programme amortisation updated automatically from as-run logs. Control of media movement is achieved through the use of integrated bar-code printing and reading. Media can also be linked to playout equipment to control the ingest process."

Owned and operated by Jordan United TV Broadcasting, ATV Jordan transmits news, films, entertainment and sport direct-to-home via Nilesat 102.