Digiturk targeting 40% penetration
Chris Forrester

Hurriyet’s Daily News in Turkey is reporting that the Digiturk pay-TV platform expects to be part of a growing trend in pay-TV subscription, expected to reach 40% of Turkey’s homes within the next 5 years.

Speaking to the press in Istanbul, Digiturk general manager Ertan Özerdem noted pay-TV penetration in Turkey still remains low in comparison to international providers. “In Turkey, the penetration of pay-TV is at around 20%, whereas in the Czech Republic and Poland it is around 40%. Turkey still has a long way to go, but there is also a lot of demand for many channels,” Özerdem said. “However, reaching the 40% penetration will not happen overnight, but in the coming four to five years.”

Digiturk currently provides approximately 170 TV, radio, interactive and music channels and has more than 2.3 million customers. The firm is owned by Turkey’s Çukurova Holding (53%) and Providence Equity Partners, which acquired a 47% stake in Digiturk for an undisclosed sum in January 2006.

Özerdem also declined to comment on the exact timing of Providence’s exit from Digiturk. “It is up to our partner to decide when to exit its investments. It has been about four years since Providence acquired a stake in Digiturk. A [private equity] investment of this nature usually leads to an exit in about five years,” he said.