Mediaset to launch IPTV service by December
From Branislav Pekic in Rome

Italian commercial broadcaster Mediaset is planning to launch an IPTV service from December 2009. According to a document circulated by Mediaset among possible technological and commercial partners, the IPTV offer would be initially received on PCs, before being extended to TV sets in November 2010, when a special set-top box will be introduced on the market.

At launch, the IPTV service would include Mediasetís free-to-air TV channels already available on DTT, as well as an on-demand service, offering users the possibility of watching programmes previously aired by Mediaset channels. From March 2010, the IPTV service will also include the pay-TV channels from the Mediaset Premium DTT platform.

Currently, some 700,000 to 800,000 Italians subscribe to the three existing IPTV services provided by Fastweb, Telecom Italia and Wind, which already include some content from Mediaset.