M6 enriches on-demand services
Pascale Paoli Lebailly
Following the successful launch of catch-up TV service M6 Replay in March 2008, M6 Group is enhancing its offer with the launch of three additional services.
Based both on pay as well as free-to-view, ad-financed business models, the offsprings include an online catch-up TV offer from DTT channel W9, called W9 Replay. Due to launch on November 9, the service will give access to all programming for 7 to 15 days after its first broadcast.
Additional to this is another newly-launched service, M6 Bonus, a PC service offering to discover the backstage of M6ís programming: among them new shows, interviews and making-of documentaries.
M6 Group is also entering into the pay-TV model with M6 Vod, a Ä5.99 Vod offer to get the latest seasons of the groupís hit series such as NCIS, Desperate Housewives, Kyle XY and Kaamelott, as well as access to a library of 2,000 movies.