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Thread: USB key brings lost channels back to Sky Italia

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    USB key brings lost channels back to Sky Italia

    USB key brings lost channels back to Sky Italia

    By Julian Clover
    October 20, 2009

    Sky Italia has announced the launch of a DTT-enabled USB key that will plug into the back of its receivers. At the same time the broadcaster has announced it will boost the number of HD channels available on the platform to 30 from the present 16.

    Launching in December, the USB stick neatly sidesteps the problem of the Mediaset and RAI channels that have been encrypted and consequently unavailable to Sky Italia households, since the launch in August of TivůSat. The miniature DTT tuner will simply pick up those and other channels from the local terrestrial transmitter. Sky Italia subscribers will enjoy a seamless experience, the channels being integrated with the existing programme guide, enabling the use of a single remote control. The device works with both the HD and HD PVR receivers.

    The satcaster confirmed on Monday that its HD line-up will increase to 30 channels by the end of 2010. One million of Sky Italia’s 4.8 million subscriber are currently signed up to the HD package.

    New programme packages will come into effect from October 23, bringing down the price of the monthly subscription to its sport and movie packages by separating them from the main multichannel bouquet. For example the Cinema package now costs €34, some €9 less than previously.

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    Re: USB key brings lost channels back to Sky Italia

    Sky Italia to launch Digital Key in December



    Italian DTH operator Sky Italia will launch a Digital Key, (a USB stick) which when connected to the Sky HD or My Sky HD satellite box, will enable the reception of the free-to-air digital terrestrial TV channels.

    The small USB pen with a DTT tuner function, to be launched in December, is the solution found by Sky Italia to circumvent the problem of the multiplication of decoders, in view of the final transition from analogue to digital by 2012. The Digital Key will integrate the programming of the DTT channels in Sky’s EPG, allowing for viewers to zap across the entire digital TV offer without changing the remote.

    Sky Italia has also announced that the number of HD channels will go up in 2010, from 16 to 30. Subscribers will be offered a Full HD TV set with only E50 advance payment and installments starting from E6 per month. Currently, one million Italian households watch the 16 HD channels available on Sky Italia.

    The adoption of a "single decoder" by Sky Italia now poses new challenges for RAI, with many questioning whether there should be a rethink of the strategy that the Italian public broadcaster with the cancellation of the contract for the carriage of the RaiSat channels on Sky Italia.

    "The news that from December it will be possible to receive digital terrestrial also with a Sky decoder is definitive proof that RAI, by not renewing the contract for RaiSat, has thrown out of the window around E60 million per year", commented RAI Board member, Nino Rizzo Nervo.

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