Digital Rapids connects with YouTube

Thursday, 22 October 2009

Digital Rapids is working with YouTube to integrate support for Content ID, YouTube's content identification and management system, directly into DR's range.

The integration of YouTube Content ID support with Digital Rapids' systems will enable users to generate Content ID reference files - often referred to as "fingerprints" - immediately from the content during the encoding or transcoding process. These digital fingerprints are then uploaded to YouTube's Content ID system. YouTube's content identification tools compare existing and incoming user-uploaded videos against the reference file, identifying the ownership of such content and taking the action specified by the owner's usage policies. Content owners can choose to block user-uploaded content, permit it on YouTube while simply tracking usage data, or monetise the uploaded media by running advertising against it.

The creation of Content ID reference files directly within existing encoding and transcoding workflows increases productivity and reduces operational costs by eliminating the need for separate steps to create the fingerprints. By generating the Content ID reference files during production, content owners also need only upload the much smaller ID file to YouTube for tracking and protection, rather than the actual content itself - increasing security and significantly shortening the time before YouTube can begin blocking, tracking or monetising uploaded copies of the content.

"We're excited to be working with YouTube to streamline their interactions with content owners. Content identification technologies are often thought of strictly in terms of protection against piracy, but they also enable new monetisation opportunities," said Brick Eksten, president of Digital Rapids Corporation.

Integrated YouTube Content ID support will be available in upcoming versions of Digital Rapids' StreamZ and StreamZHD multiformat encoding systems and the Digital Rapids Transcode Manager enterprise-class, high-volume transcoding software.