High definition drives £39 Sky ARPU rise

October 23, 2009

Skyís HD services helped the broadcaster add an additional £39 per subscriber over the last 12 months. The ARPU (Average revenue per user) reached £469 as Sky+ HD put on another 287,000 net additions to reach 1.6 million households.

In the quarter to September 30, 2009 Britainís leading multichannel television provider added a further 94,000 subscribers to reach 9.536 million households. One sour note was an increase in annualised churn from 10.9% to 11.3%.

The linking of Skyís broadband to its telephony service has also resulted in an increase in the number of customers taking TV, broadband and telephony. 17% of customers now take the triple play package as opposed to 12% in the prior year.

Operating profit was up by 11% to £198 million.

The basic Sky+ personal video recorder put on another 411,000 subscribers to reach 5,902 million households. Even the Multiroom product added 62,000 homes, 11,000 more than in the September quarter of 2008, to reach 1,897,000. Many households opt for Freeview on their second sets, but this may change when Sky introduces the ability to access content across the home from a single PVR.