VGTRK goes down thematic route

By Chris Dziadul
October 23, 2009

The Russian state broadcaster VGTRK will launch a new cable and satellite-delivered thematic channel named Moya Planeta (My Planet) on November 1.

According to Cableman, the start-up costs of the service, expected to reach around 15 million people, will be in the region of $10 million (6.67 million).

Two to three further thematic channels are planned by VGTRK in 2010, followed by a further 6-7 in subsequent years.