Nat Geo lives curious
October 23, 2009
National Geographic Channel is to rollout a single tagline for both its US and international services.
“Live Curious” will appear across 166 countries and 34 languages with customisable elements for regional audiences. The rollout will take place between November 15, 2009 and March 2010 and represents a further coming together of National Geographic Channels International and National Geographic US. Both businesses are joint ventures between Fox Cable Networks and National Geographic Ventures.
The development of a consistent message used across the world follows last year’s introduction of a universal National Geographic Channel logo and on-air look, along with an increase in global co-production of programming.