Hulu pushes cable toward IP video

The perceived threat posed by Hulu and other over-the-top Internet video providers is driving cable operators to accelerate the development of TV Everywhere, an initiative that incorporates Internet-based video with conventional TV service and that may ultimately lead to all-IP video offerings from cable MSOs, according to the latest report published by Light Reading's Cable Industry.
"TV Everywhere has moved from the confines of back-office discussions to become the hottest issue in cable," notes Craig Leddy, research analyst with Light Reading's Cable Industry Insider and author of the report. "Amid the increased flow of TV programming to over-the-top Websites such as Hulu, US cable operators are concerned about free consumer access to the cable programming for which they are paying a license fee."
The success of TV Everywhere will depend on a firm commitment from all of the involved players, Leddy says. "Cable operators and suppliers must continue to work together to implement hybrid solutions that support a migration to more IP video and foster an exploration of the advantages of all-IP, multi-screen delivery," he explains.