Sky recruits new hi-def subscribers every 30 seconds, 1.6 million homes now tuned in
23 October 2009
1.6 million homes now have access to Sky HD. The satcaster has released sterling growth figures, which reveal that during the months between July and September it was recruiting Sky+ HD customers every 30 seconds. 287,000 signed up to the HD platform during the Summer promotional period – a threefold increase on the same period the previous year.
The news underpins Sky's position as the UK's dominant HDTV platform. A new movie channel, Sky Movies Indie HD, launches Monday 26 October, bring the total number of hi-def channels available to 35. The standard def Sky+ PVR grew by 411,000 subscribers during the same period, giving a total reach of 5.9 million homes.
Looking forward, Sky says it will launch a comprehensive 'pull' video-on-demand service next year for Sky+HD customers – this is in addition to the current current Sky Anytime 'push' VOD service – as well as it's much-vaunted Sky 3D service. According to Sky CEO Jeremy Darroch, the 3D launch will most likely be toward the end of the 2010. 'We're going to start small,' Darroch told analysts, 'and that's going to lead us to a pay-as-you go model.'