Sky adds 94,000 new subscribers in Q1 by David Allen

It is clear that there is still a huge demand for pay TV services and this demand is reflected in the latest figures released by BSkyB.

According to the results for the first quarter, 94,000 new subscribers joined the satellite broadcaster, taking its total customer base to 9.54 million, which is at the higher end of industry expectations.

The company managed to persuade its customers to part with more money too, with the average annual revenue generated standing at 469, an increase of 39 on the year.

As expected, more existing and new customers have decided that high definition is the way to go.

BSkyB now has Sky+ HD in 1.6 million homes, which is an increase of 287,000 customers.

On the downside, 11.3 per cent of customers decided that Sky TV was not for them and decided to cancel the service, which is slightly more than expected.