Seven: More of the same with 7Two
Rose Major

Australia’s Seven Network has finally unveiled its new multichannel, and the line-up looks not dissimilar from its traditional network. New service 7Two is, said the network, “more of what audiences love about Seven”.

Launching on November 1 on Channel 72 on Australia’s free-to-air digital-terrestrial platform, 7Two will air premiere episodes of international programming including Lost, Ugly Betty, Heroes and 24, as well as The jay Leno Show five nights a week. Library programming will include The Sopranos, Six Feet Under and Murphy Brown.

Channel Seven’s director of programming and production Tim Worner said: “We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other. It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients.”

Looking very much like a general entertainment service, but not youth-skewed like rival Nine Network’s multichannel Go!, the channel will also feature an extensive catalogue of family titles from Disney’s movie studios. They will form part of themed programming nights including Action & Adventure, Lifestyle and Movies. Also part of the schedule are cookery programmes on Monday to Friday afternoons.

UK programming includes premieres of Fifth Gear, Heartbeat, Holby Blue and Britain’s Best Dish, as well as library programming including Minder, A Touch of Frost and Prime Suspect.

Seven is the last of the three commercial networks to launch a multichannel since new legislation allowed them to do so at the start of 2009. Ten Network launched sports channel One first, followed by Nine’s youth-skewed entertainment service Go!.