CNBC forms Korean jv
Rose Major

CNBC and Korea’s only private terrestrial broadcaster, Seoul Broadcasting System (SBS), have created a joint venture to launch a new 24-hour Korean business news channel, SBS-CNBC, in January 2010.

SBS already operates a number of pay-TV channels including SBS Plus (drama and entertainment), SBS Sports, SBS Golf and E! Entertainment Channel Korea.

SBS-CNBC will focus on Korea’s daily business news, complemented with international coverage from CNBC bureaux worldwide.

Satpal Brainch, President and Managing Director, CNBC Asia Pacific, said: “We are excited about our partnership with SBS. It will continue to further our strategy of localizing our content throughout Asia Pacific.”

Kee Seong KIM, President, of this new venture, said: “CNBC is the world leader in business news and information. Our partnership allows us to tap into their expertise in business and financial news, enhancing the quality of content delivered to our premier audiences in Korea.”