Blu-ray 3D spec near
Chris Forrester

The Blu-ray Disc Association is close to wrapping the final spec for BD in 3D. The spec will be fixed by the end of the year, says the BDA.

Andy Parson, SVP/product development at Pioneer Electronics USA, talking to Multichannel News’ George Winslow, said: “The target date for getting this done is pretty aggressive and we have been working on this at breakneck speed. When we have a specification that everyone agrees on, it means we don't have to worry about incompatible sets or competing formats. That is fundamental to the success of 3D."

He added that products from individual member companies should start rolling into stores next year. The BDA has more than 180 corporate members.

"Some of the exit polls done by the [Hollywood] studios have shown there is a very high enthusiasm for 3D when people are finished with that experience in the theater and it is a natural thing to make that available in the home," Parsons said.

Parsons told Multichannel News that there could be a robust market for new 3D HDTVs, though it will obviously take time for penetration to reach significant levels. "There are a lot of people out there who have already purchased their first HDTV and many may be in the market for a replacement set or an additional set," he said.