UKTV wants to know what kids want

UKTV has ordered a new episode series from Shine TV to be aired on the Pay TV channel Watch.

“What Do Kids Know?” is a series hosted by Rufus Hound.

It pits the brain power of celebrities against the brain power of kids. Not much competition there then!

It will air during the early months of 2010, when teams led by Sara Cox and Joe Swash will pit their wits and knowledge against each other, in front of a live audience, in a wide range of mental and physical tasks.

It seems to be a sort of mini version of the Krypton Factor, which will see celebrities make fools of themselves and kids show off to their hearts content.

Having a live audience just makes the situation much more pressurised for all.