JimJam set for Israel

October 27, 2009

The pre-school channel JimJam, which is a joint venture between HIT Entertainment and Chello Zone, is to launch in Israel.

It will become available on the yes DTH platform, which has 560,000 subscribers, in January 2010.

A 24-hour service, JimJam will be broadcast initially in English and Russian audio, in the latter instance targeting the almost one million Russian speakers living in the country.