On-Demand is in demand

Sandvine, a provider of broadband network solutions, has released an Internet traffic trends report based on data from more than 20 cable and DSL service provider networks, totalling 24 million subscribers, spanning five regions worldwide including, North America, Europe, Caribbean and Latin America, Asia-Pacific and the Middle East and Africa.

The 2009 report findings include a dramatic increase in consumer behaviour towards real-time "experience now" applications and away from bulk download "experience later" applications. Compared to last year’s results, real-time entertainment traffic (video and audio streaming, Flash media, peercasting, placeshifting) accounts for 26.6 per cent of total traffic in 2009, up from 12.6 per cent in 2008. Overall, the "experience now" applications (real-time entertainment and real-time communications, such as social networking, VoIP and gaming) continue their domination of peak evening hours, with usage growing substantially from 17.7 per cent in 2008 to 32.8 per cent in 2009.

Other key findings include a shift in Internet usage peak-times, from 6:00 - 11:00pm in 2008 to 7:00 -10:00pm in 2009, down by a full two hours. Sandvine’s global research also finds that one per cent of subscribers account for nearly 25 per cent of total monthly Internet traffic, indicating a vast difference between the average subscriber and heavy users.