Travel Channel launching in Asia

Travel Channel is launching in Asia, one of the first international broadcasters to take up space on the new AsiaSat 5 satellite. Launch is set for November 3.

The channel, which is headquartered in London, will be available across the AsiaSat 5 footprint – north and south-east Asia, India and Australasia. It will be uplinked by satellite service provider SpeedCast, a fully-owned subsidiary of AsiaSat.

Travel Channel Interntaional launched in 1994 and is currently available in 117 countries in 18 languages across Europe, Africa and the Middle East.

Richard Wolfe, Travel Channel’s CEO said: “We’re excited about partnering with a whole new set of affiliates as we roll out across the Asia Pacific. They’ll find us a bit different-- small enough to be nimble and responsive to our customers but big enough to deliver a consistent, high-quality set of products that exploit all the new forms of delivery. Taking the view that our customer’s success is our success has kept us the dominant multi-platform travel broadcaster in EMEA for the past 16 years.”

The launch date will coincide with Travel Channel’s presence at the major industry bash CASBAA Convention 2009 in Hong Kong in November.

AsiaSat 5 commenced service in September following an August launch.