Sky 3DTV - gimmick or innovation?

Surely the launch of a 3D channel on Sky TV could not be gimmick.

It seems that within the industry there are little seeds of doubt that a fully 3D channel will be welcomed into the homes of viewers with open arms.

According to the head of television at Screen Digest, Guy Bissom, this new technology is not going to be as popular with viewers as Sky would have us believe, which would make this launch a gimmick rather than the introduction of a service for which there is real demand.

Although there is a lot of talk about 3D at the moment, especially with Avatar coming out and the 3D events that Sky TV has already broadcast, when it comes to buying a new TV and possibly paying more on a subscription, maybe 3D TV does not sound such a good prospect.