Swire Opens New Offices In Denver, DC Area
Marketing Agency Expansion Will Better Serve Growing Client Base
MCN Staff 10/29/2009 2:06:13 PM
Marketing communications agency Swire has opened new offices in Reston, Va. and Denver to better serve its growing client base.
The Glendora, Calif-headquartered agency, which said it has scored a fourth straight year of triple-digit revenue advances, counts Cox, Bolton, Insight Business, Comcast, NAMIC, Time Warner and CTAM West as clients.
Swire will run its analytics operations out of Washington, D.C. under the direction of Mark Snow, who joined the firm in 2008 with an extensive background working with Fortune 500 companies in the communications industry. The company's analytics capabilities include marketing strategy, media planning services, market opportunity analysis, acquisition and retention strategy consulting, marketing performance analysis, statistical modeling, and market segmentation. The Washington, D.C.office will also be home to Swire's media planning base for both traditional and digital media.
The Denver office, headed by recently hired Steven Seybold as interactive creative director, will provide clients with complete interactive services from information architecture strategy to digital media design. Seybold joins from Fox Interactive Media, where he led the design team for AmericanIdol.com. Prior to Fox, Seybold managed the redesign of Evite which helped the popular invitation site increase its page views to more than 100 million per month.
"We're thrilled to have the opportunity to expand our team and operations despite the difficult economic conditions that the industry is facing," said Zack Swire, founder and president of Swire, in a statement. "Swire's consistent growth really validates our evolved, harmonized approach to marketing. We're proud to have built a successful business by delivering more powerful and meaningful results for our clients."