Online video viewing records

Digital world measurement specialist comScore’s September 2009 data from the comScore Video Metrix service reveals that more than 168 million US Internet users watched online video during the month. Online video viewing continued to reach record levels in September with nearly 26 billion videos viewed during the month, as Google Sites accounted for more than 40 per cent of videos viewed online by Americans.

Google Sites continued to rank as the top US video property in September as it delivered nearly 10.5 billion videos viewed, or 40 percent of all videos viewed online. accounted for 99 per cent of all videos viewed at the Google Sites property. Hulu ranked second with 583 million (2.2 per cent) followed by Fox Interactive Media with 547 million videos viewed (2.1 per cent) and Viacom Digital with 513 million (2.0 per cent).

More than 168 million viewers watched an average of 154 videos per viewer during the month of September. Google Sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).

Other notable findings from September 2009 include: The average online video viewer watched 9.8 hours of video; 125.5 million viewers watched nearly 10.3 billion videos on (82.4 videos per viewer); 45.6 million viewers watched 424 million videos on (9.3 videos per viewer); The average Hulu viewer watched 15.1 videos, totalling 1 hour and 32 minutes of videos per viewer, and the duration of the average online video was 3.8 minutes.