ITU recognises Brazilian TV standard
Chris Forrester

The International Telecommunications Union (ITU) has confirmed its recognition to the Brazilian digital TV standard (BDTVS) as a sub-system of the Japanese ISDB transmission standard, and recommended it as an international standard. In 2010, Brazil will be focused on encouraging a broadcasting ecosystem available to all of South America. In this sense, ITU's decision means an important move in achieving the system's internationalization.

NexTV Latam reports that the Brazilian Digital TV Standard is working on the possibility of deciding a symbolic date for interactivity starting. Some believe that BDTVS-based interactivity can start as early as Christmas, though a more realistic scenario foresees its arrival during 2010 World Soccer Cup. "I do not believe that interactivity is trivial. It is complex. We have lots of things to talk about, it will be difficult", Ana Eliza Faria, coordinator of BDTVS Technical Module, stated.

In an interview, André Barbosa, a Brazilian government special advisor, revealed that the Government wants a basic design to be ready at the beginning of 2010 for the massive manufacturing of low-cost set-top-boxes. The idea is that most Latin American countries participate. ISDB is present in 25 Brazilian cities: 18 capital cities and 7 high population cities. The objective is to close 2009 with 26 capitals served and many cities with more than a million inhabitants.