Renault channel coming to Sky

Wednesday, November 4 2009,

Car manufacturer Renault has announced plans to launch its own dedicated channel on the Sky platform before the end of the year.

Available at some point in the next two months, Renault TV will carry programming created by production house RDF. The channel is also expected to feature content for Renault's Driving the Change campaign, which aims to promote a new range of electric cars.

Speaking about the channel launch, Renault UK marketing director Phil York said: "Renault TV is a great opportunity to explain more of the brand story to those researching their purchase."

Back in August, the Audi Channel ceased broadcasting on digital satellite television to instead focus on internet-only distribution.