CASBAA Report Shows Healthy Pay-TV Market in Asia
November 5, 2009 | Staff Writer

There are now 326 million pay-TV homes in the Asia Pacific, an increase of 26 million homes, or eight percent, in 2009, according to a report released Nov. 4 by The Cable & Satellite Broadcasting Association of Asia (CASBAA).
In the report, CASBAA estimates that subscription television in Asia Pacific now reaches more homes than the rest of the world combined. Digital pay-TV subscription households now account for over 115 million homes. China and India have spearheaded much of the growth, accounting for 90 percent of all Asian pay-TV subscribers in 2009. India now has 19 million digital pay-TV households, while China represents 69 million digital video connections. Overall Asian digital penetration stands at 35 percent across 14 markets.
CASBAA’s annual pay-TV piracy survey of 15 Asia Pacific markets conducted in association with Standard Chartered Bank reflects the regional growth but also generating an updated estimate of $1.94 billion in annual revenue losses to the industry. Last year’s CASBAA piracy survey produced an estimate of $1.75 billion in annual pay-TV revenue leakage in Asia.