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Thread: Sky Italia: 4.8m subs, now for Free TV

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    Arrow Sky Italia: 4.8m subs, now for Free TV

    Sky Italia: 4.8m subs, now for Free TV



    09-11-2009


    Rupert Murdoch’s News Corp will launch ‘Cielo’ (which means ‘Sky’ in Italian), a free-to-view terrestrial network, on Dec 1. The channel will compete directly with Silvio Berlusconi’s Mediaset cluster of free channels, as well as public broadcaster RAI.

    "Cielo will enrich Italy's digital terrestrial offer, bringing more competition in a sector dominated by Mediaset and RAI," said News Corp’s Stations Europe COO Gary Davey in a statement. "We are sure that Cielo will soon prove to be another successful investment for News Corp. in Italy, based on a cost-effective and realistic business plan."


    There are no details as to programming, but this new digital channel will see distribution become nationwide over the next 18 months or so as Italy completes its switch from analogue to digital TV.

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    Arrow News Corp launching FTA DTT channel in Italy

    News Corp launching FTA DTT channel in Italy



    News Corp has confirmed it will launch a free digital terrestrial television channel in Italy next month in a move that will heat up competition with Italy's Mediaset and state broadcaster RAI.

    The new Milan-based channel branded ‘Cielo’, which means ‘Sky’, will start broadcasting on December 1st on third-party leased bandwidth, reaching 12 million families, News Corp said. "Cielo will enrich the offering available on digital terrestrial in Italy, increasing competition in a sector currently dominated by Mediaset and RAI," commented Cielo General Manager Gary Davey.

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