Pro Sieben Sat 1 start channel for women Fem TV
German media group Pro Sieben Sat starts in the spring of next year a new TV channel aimed specifically at women called Fem TV. The program will be broadcast free of charge, making it available to all viewers.
Fem TV shows will bring on the fashion, lifestyle and beauty, diet and health.
Der Spiegel magazine said Chief Executive Andreas Bartl.
In Germany there are about 100 magazines for women, but no television channel for the stakeholders.
Fem TV wants in the medium term the market two to five percentage of women in the age group 19 to 49 years.