Dish tries to trademark 'TV Everywhere'

Dish Network has filed for trademark protection on "TV Everywhere," which the satellite operator plans to use for its forthcoming Slingbox-enabled set-top box.
Dish filed the "TV Everywhere" trademark application with the U.S. Patent & Trademark Office. Among other things, the filing covers "television transmission services" as well as "providing access to electronic sites for remote access, recording, and viewing of television programming via personal computers, mobile phones, personal digital assistants, and laptop computers."
The satellite operator's trademark application also refers to "peer-to-peer network computer services, namely, electronic transmission of audio, video and other data and documents among computers" and "rental of set-top boxes and digital video recorders for use with televisions."
Time Warner has referred to its Internet TV subscriber access service as "TV Everywhere" and Comcast, AT&T, Verizon and DirecTV each have TV Everywhere-style services in various stages of development with programming partners, and Canadian cable operator Rogers Communications plans to launch one later this month.