Youku, TV stations cooperate on video content

Chinese video-sharing site Youku has formed strategic partnerships with Hunan Satellite TV, Phoenix Satellite TV, and Hunan Economic TV to broadcast dozens of popular television programmes on its website, including cultural, news, and themed programming. A spokesperson for Youku revealed that the deal included online broadcast rights to Hunan Satellite TV's New Year special. The spokesperson said that details of the arrangement were still in discussion, and that the company would not rule out the possibility of offering both live and on-demand broadcasts.