Telefónica TV ads 15%
November 12, 2009
Telefónica Group added 15.1% to its pay-TV connections year-on-year. Telefónica Europe enjoyed growth of 8% while for Telefónica Latinoamérica sales climbed by 6.9%.
The group is benefitting from the sale of triple play packages that bundle TV with the more traditional telco fare of broadband and voice. In Spain over 87% of retail broadband connections are bundled as part a dual or triple service package, while in Latin America almost 55% of broadband connections are bundled as part of a dual or triple package.
In Telefónica’s domestic market of Spain, 44,721 new customers were added in the third quarter, the operator attributing the success to the carriage of the newly launched football channel Gol TV. The September subscriber total of 654,255 represents a market share of around 16%,
Telefónica’s total of 2.5 million pay-TV households are situated in Spain, the Czech Republic, Peru, Chile, Colombia, Brazil, Venezuela and Argentina. Earlier, its Czech O2 TV division announced it had reached 136,000 households.