Redbox, CinemaNow test download partnership

Redbox is testing a program that gives frequent customers vouchers that let them download titles from Sonic Solutions’ Roxio CinemaNow service, marking an attempt by the largest US movie-rental kiosk operator to more closely gauge digital-delivery demand. Redbox is giving customers who buy certain prepaid DVD-rental packages gift cards that can be used to redeem titles on CinemaNow.

The test marks an early step in what could be Redbox’s effort to either further develop a digital-delivery business or acquire a company that specialises in the service, said Paul Davis, CEO of Redbox parent Coinstar.