Brightcove unveils latest web TV platform

Monday, November 16 2009,

Brightcove has unveiled the latest iteration of its online video platform for web publishers, including improved functionality for iPhone applications.

Titled Brightcove 4, the new platform enables advanced distribution, customisation and monetisation options for high quality video on PC, mobile devices and IP-enabled set top boxes.

The company has further introduced the Brightcove Express edition - priced at $99 (59) with no annual contract - which is designed to enable web projects of any size to utilise the platform for online video provision.

"As video becomes pervasive on the web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices," said Brightcove chairman and chief executive officer Jeremy Allaire.

"Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetisation opportunities. And with Brightcove Express, the Brightcove 4 platform is accessible for any size organization and projects of any scope."

News features on Brightcove 4 include custom cloud encoding to ensure optimal quality for every connected device, as well as secure multi-bitrate streaming over any connection.

The platform's Universal Delivery Service matches the most appropriate protocol for the viewer, taking into account whether they are using a PC, mobile or set top box.

Website publishers can further access the Brightcove Player and Software Development Kit to expand the range of delivery options for iPhone applications and mobile video sites.

Welcoming the new technology, Channel 4 chief technology officer Bob Harris said: "At Channel 4, we are always looking for opportunities to enhance the quality and reach of our online video content.

"With Brightcove 4, we have a powerful array of new features at our disposal to achieve these objectives, and provide the potential to extend our online video content to new platforms."

Discovery Communications vice president, interactive technology Jamey Jeff added: "As the number one non-fiction media company in the world, Discovery is dedicated to providing curious consumers with the highest-quality content experience across all platforms.

"Brightcove has been a strong video technology partner and we look forward to extending our success with Brightcove 4 and new support for mobile delivery, advanced analytics and monetisation."

Also commenting on the launch, Hachette-Fillipacchi Media US senior vice president, digital media Todd Anderman said: "Video programming continues to be a key component to increasing user engagement and advertising opportunities across our websites. We are excited to extend these initiatives with the Brightcove platform."

Last month, Brightcove helped STV remove the UK-only restrictions from its on-demand service to launch a new high definition show worldwide.