Football working for M6
Pascale Paoli Lebailly
Monday, 16 November 2009 20:03

M6 achieved excellent ratings with a football World Cup 2010 qualifying match, Ireland vs France, on Saturday evening. The meeting was watched by 8.2 million people, reaching a 35.1% audience share.

For M6, which led the evening, this score has broken a record since the beginning of 2009 and is among the network’s four best audiences ever. The match performed particularly well with men under 50 as it achieved 48.6% audience share.

TF1’s CSI special evening attracted 4.5 million viewers and achieved 22% audience share. But M6’s competitor announced it was largely leading with women under 50 with 34.7% audience share.

Though TF1 owns TV rights for French football team matches, M6 has made a successful coup by acquiring the rights of the match in Ireland directly from the Irish Football Federation. The amount has not been officially disclosed but could get close to €5m.

TF1 is reportedly talking with France Télévisions, Canal+ and even Orange, to share the broadcasting of the 2010 Football World Cup. According to daily Le Monde, TF1, that acquired TV and mobile rights for €120m, would look to make money from this event, which is forecast to bring in no more than €45m in ad revenues. M6, whom TF1 already shared Euro 2006 with, would not be interested.