Online TV watching continues to grow in US

By Robert Briel
November 22, 2009 09.37 UK

Online video viewing in the US continued to reach record levels in September with nearly 26 billion videos viewed during the month by more than 168 million US Internet users, according to the comScore Video Metrix. Google sites, including YouTube, accounted for more than 40 percent of videos viewed online by Americans.

The Google sites continued to rank as the top US video property in September as it delivered nearly 10.5 billion videos viewed, or 40 percent of all videos viewed online. accounted for 99 percent of all videos viewed at the Google sites property. Hulu ranked second with 583 million (2.2 percent) followed by Fox Interactive Media with 547 million videos viewed (2.1 percent) and Viacom Digital with 513 million (2.0 percent).

More than 168 million viewers watched an average of 154 videos per viewer during the month of September. Google sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).

Some of the findings of the September survey also include: 84.8 percent of the total U.S. Internet audience viewed online video; The average online video viewer watched 9.8 hours of video; 125.5 million viewers watched nearly 10.3 billion videos on (82.4 videos per viewer); 45.6 million viewers watched 424 million videos on (9.3 videos per viewer); The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes of videos per viewer; The duration of the average online video was 3.8 minutes.