Bluewin TV to rebrand

November 23, 2009

Bluewin TV is to rebrand as Swisscom TV, the Bern-based telco has announced.

The three-year old IPTV operation is a relative success with over 200,000 subscribers now signed to the combination of 140 linear channels and an on demand library of around 1,000 titles. It is a client of Microsoft’s Mediaroom middleware.

The new name will be gradually introduced over the next few weeks and is expected to be completed by the end of the year.