Ondas Media to broadcast RTL Radio
November 23rd, 2009 - 14:27 UTC
by Andy Sennitt.
Ondas Media SA, the satellite radio company for Europe, has agreed a radio and content cooperation deal to broadcast Luxembourg-based RTL Radio on Ondas Media’s digital satellite radio platform scheduled for launch in 2012. The agreement will enable digital satellite radio listeners to enjoy RTL Radio anywhere in Europe. Ondas Media’s satellite radio will be available through mobile and portable devices and in-car, through leading vehicle manufacturers including Renault, Nissan and BMW.
“RTL Radio is part of RTL Group - Europe’s largest TV, radio and content production company,” confirms Dave Krueger, CEO of ONDAS Media. “The station is hugely popular in Germany and our partnership agreement will see one of RTL’s existing programnmes - RTL Radio - die besten Hits aller Zeiten’ - being transmitted through a free-to-air channel across the internationally recognized borders of 27 European countries.”
“In addition, Ondas will provide the capacity for three ’specialized’, advertising-free radio channels for RTL Radio,” continues Krueger. “We will now work together to develop mutually agreed formats and programming line-ups for these additional channels, which will be carried exclusively on the Ondas service.
“Our goal is to promote the development of a proven customer base for satellite digital radio by creating and commercializing content partnerships with leading European content providers in preparation for our full-service launch,” explains Krueger. “Partnering with Europe’s leading broadcasters such as RTL Radio will ensure we have both premier existing content available on our platform and also that we can develop new, specialized content with Europe’s foremost content production companies.”
“Satellite radio is set to change the listening habits of European consumers on an unprecedented scale, only comparable with the listening revolution that has followed the introduction of satellite radio in the US,” explains Holger Richter, Director, RTL Radio. “We are excited to be such an integral part of Ondas Media’s plans to bring satellite radio to Europe and see this as an excellent opportunity to extend the availability of our quality content to a European-wide audience for the first time.”
Through a fully integrated, digital satellite transmission network, Ondas will broadcast its multilingual radio, music, video and data services directly to European consumers in their automobiles, trucks, homes, offices and to their mobile and portable devices. It will provide digital entertainment to 250 million vehicles and up to 500 million European inhabitants on the move 24 hours a day, 7 days a week through more than 150 channels of proprietary and re-distributed music, sports, news, weather, traffic and special interest programming in all the key European languages.