Sky Deutschland launches HD starter box
By Robert Briel
November 25, 2009 21.06 UK
Sky Deutschland has launched a big marketing campaign centering around its HD services with a specially priced HD starter box retailing at EUR 199.00, which includes a prepaid subscription and an HD receiver.
The box is available in two versions, one for DTH satellite reception and one with a cable tuner. Included is a subscription till the end of July to all channels in the basic Sky Welt bouquet (21 channels) and for satellite viewers also Sky Welt Extra (with an additional 18 channels).
The seven HD channels from Sky are included in both versions. This includes Sky Cinema HD and Sky Sports HD. For the coming weeks, the HD movie channel will premiere a number of films on the German market including Hancock, Madagascar 2 and Australia.
The campaign will run until January 12, 2010. Boxes are available in retail, but can also be ordered via a dedicated phone line and on the website.