Sky Germany launches HD offensive
German pay-TV operator Sky Deutschland has pushed HDTV to the forefront of its marketing thrust.
News Corp's German pay-TV operation is offering viewers a new starter package available from retailers for €199, comprising a Sky HD receiver and access to all seven Sky HD channels until the end of July 2010.
In addition to soccer Bundesliga, movies and documentaries, customers will be able to watch all matches of the soccer World Cup 2010 in high definition. Also included until the end of July 2010 is basic package Sky Welt with 21 thematic channels as well as Sky Welt Extra, a bonus package for satellite households with 18 further channels.
Subscription fees of €16.90 for Sky Welt will become payable from 1 August 2010 if the contract is not cancelled two months before the expiry date. Access to Sky HD and Sky Welt Extra will expire automatically. The receiver - either the Sky HD1 from Pace for satellite households or the Humax PR-HD 2000C, the successor of the PR-HD 1000, for cable homes - remains the property of the customer.
The HD starter package for satellite households can be purchased until 12 January 2010 from local retailers and directly from Sky, while the cable version will become available from 7 December.
"Viewers with an HD television set now have the possibility to enter the HD world at an affordable price and can finally use the full potential of their HD equipment", said Hans-Jürgen Croissant, senior vice president communications at Sky. "The whole brilliance of an HD television set can only surface with real HD programmes."