Airtel digital TV adds 1.5 million customers
BS Reporter | Business Standard | New Delhi/ Chandigarh, November 26, 2009
He added that there was huge potential for DTH service in India and maintained that 10 million subscribers would be added by various DTH players in India this fiscal year. "The overall DTH subscriber base is about 20 million in India, whereas there are 60-70 million households with cable connection. Further 240 million households in India have a TV set, so one can well visualise the potential," he added.
Meanwhile, in order to further expand its footprint in Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir, Bharti Airtel today announced its aggressive plans for its Direct to Home (DTH) service-Airtel digital TV. It launched a free connection offer and easy recharge service for its DTH customers on these four states. The free connection offer will give customers the advantage of zero installation and activation cost with 12 months subscription to ultra pack at Rs 4,350. The easy recharge service will offer DTH customers the convenience of recharging electronically through a mobile phone with any denomination that suits their needs.