Seven unveils TiVo on-demand strategy

Seven Media Group has unveiled its on-demand television content strategy as competitors scramble to deliver new video services to Australians' TV screens over the Internet. The group, whose Hybrid TV subsidiary owns the licence for the TiVo TV set-top box in Australia and New Zealand, will offer TV series via the broadband-connected TiVo on a pay-per-view basis from next week, along with an expanded film download service, music videos and education services.
Commercial services, such as ordering pizza with the TV remote, will launch from April next year, along with advertiser-funded content.
The announcement came as the group launched a trial with the Tasmanian government in which it will give away TiVo boxes.