Chello and Zon enter into pay-TV partnership
By Chris Dziadul
November 26, 2009 18.22 UK
Chello Multicanal and Zon Multimédia have entered into a strategic partnership for the production, marketing and distribution of children’s, movie and entertainment channels in Portugal and Portuguese-speaking Africa.
This will be done through a new company, named Dreamia – Serviços de Televisão, in which they are equal partners.
Chello Multicanal, ZON Multimédia and Dreamia have also announced that they will launch Panda Biggs, a new youth channel targeting pre-teens aged 8-14. Following its launch, Dreamia will broadcast a total of four channels, the others being Panda (kids), Hollywood (movies) and MOV (movies and series).
Chello Multicanal will resell the channels on behalf of Dreamia in Portugal and and Zon act as a reseller in Portuguese-speaking Africa. All channels will be made available on a non-exclusive basis to all platforms.